Sorry internet: Reddit just sold its soul to brand engagement

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Last month, someone posted a request on Reddit titled "Mission Impossible."

The Redditor user aishavoya was on the hunt for a Tonka Hummer truck that would be used as a very special present for their brother and asked if anyone had one of them "in their attics" to "throw it on eBay!" Within a day, hundreds of people responded taking on the quest. It was an incredible moment that is quite common of the so-called front page of the internet.

But what if a brand had stepped in within those first few moments? That sounds like something that would happen on Facebook or Twitter, which are rife with branded content — not on a site like Reddit. Read more...

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